Dynamic data for growth
The fastest short cut to sales and growth lies in the ability be relevant for an audience at the right time and that beats paying to interrupt them every time. The Factive tools help you to find relevance by prototyping multiple scenarios and validating with response data. This way you get direct and simple answers, instead of analytics insights and complicated data sets with too many open-ended interpretations and opinions.
Resonance
Resonance is a fast, AI-powered tool that optimizes your marketing campaigns, products, and innovations. It gathers real consumer response data—combined with insights from demographics, opinions, and behaviors—to help you prototype and refine your messages. With just a few clicks, you can pinpoint the key decisions that drive in-market success.
Key Benefits:
- Immediate Growth Insights: Know your market’s growth potential to guide investment decisions.
- Optimized Messaging: Identify the precise messaging and propositions that unlock high demand.
- Targeted Audiences: Understand which audiences will drive growth most effectively.
- Comprehensive, Fast Process: Cover your entire market territory with a short, efficient process.
- Seamless Collaboration: Use our easy-to-share platform to keep all stakeholders aligned.
- Full Data Utilization: Integrate and share data with implementation partners via our API solution.
Sonar
Sonar helps you discover the real landscape your brand is competing in on digital platforms. Not just your direct competitors, but all the other brands consumers engage with – while they are engaging with you. This provides and unprecedented ability to understand the broader landscape, conversations, narratives, and content your brand is a participant in.
- Discover the relevant motivations, narratives, and content that drives consumers in the eco-system your brand is in
- Qualify which competitors to focus on in the battle for attention
- Identify potential partners you could collaborate with to share users and experiences much more effectively than paid media
- Fast access to millions of interaction data in simple visualized setting
Scout
Scout helps you to prototype all the potential messages you could take to market in one short sprint. You can do messages in any language or formats from general messages to Google ad compliant. You can use simple sources such as URLs, presentations or meeting notes as input. With no requirements for AI prompt experience. And you can invite colleagues or partners to join you and explore the potential. With Scout you can test directly in your campaigns or use Resonance to make your decisions fact-based.
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- Explore the widest possible space of potential messages in minutes.
- Create tangible messages in any language.
- Create custom format messages such as Google Ad specific or Meta.
- Build messages with unstructured input from strategic presentations to messy meeting notes.
- No prior experience with generative AI needed.
Genie
Any brand in any market can now make sure that every message is the right and best message every time. How? Using response data from real audiences, Genie applies advanced deep-learning to decode the formula for optimal messaging. So you have your own guide to assist you every time you need to say something new. Any team member can access and spend less than 1 minute to make sure that the message they apply is the best one. It is that simple.
Key Benefits:
- Data-Driven Control: Take fact-based control of your messaging across all platforms.
- Message Optimization: Enhance every potential message for maximum impact.
- Confident Innovation: Discover and explore new messages with confidence.
- Seamless Integration: Connect your data directly to your communication assets.
Resonance
Uncover all potential go-to-market messages and identify the strongest. Fast.
Resonance uses response data and -modelling to optimize in-market performance for marketing campaigns, products, and innovation. Powered by AI Resonance helps to prototype all and any potential in-market message. These are enriched by response data from a representative audience and further amplified with demographic, perception, opinions, and behavioral variables. Key decisions are identified with just a few clicks.
Pricing - subscription
Resonance
Sonar
Features
Fully serviced
Assisted
Fast track
Competitive landscape
discovery
AI message prototyping
Human message prototyping
Data-gathering set-up
Audience size
Data-gathering
Modelling of response data
Full report and recommendations
Full tool access to data in< Resonance
Pricing (EUR) from:
Contact us
500/mo
300/mo
Scout
Fully serviced
Assisted
Fast track
Contact us
450/mo
300/mo
Pulse
Fully serviced
Assisted
Fast track
Contact us
450/mo
300/mo
Resonance
Features
Fully serviced
Assisted
Fast track
Self service
Competitive landscape discovery
AI message prototyping
Human message prototyping
Data-gathering set-up
Audience size
- 1.000
- 1.000
- 250
- NA
Data-gathering
Modelling of response data
Full report and recommendations
Full tool access to data in Resonance
Pricing (EUR) from:
Contact us
Contact us
950/mo
600/mo
Sonar
Features
Fully serviced
Assisted
Fast track
Competitive landscape discovery
Monthly data gathering
Full tool access to data in Resonance
Reporting incl. recommendations
Monthly update of competitor landscape
Pricing (EUR) from:
Contact us
500/mo
300/mo
Scout
Fully serviced
Assisted
Fast track
Contact us
450/mo
300/mo
Pulse
Fully serviced
Assisted
Fast track
Contact us
700/mo
450/mo
Resonance
Features
Fully serviced
Assisted
Fast track
Self service
Competitive landscape discovery
AI message prototyping
Human message prototyping
Data-gathering set-up
Audience size
- 1.000
- 1.000
- 250
- NA
Data-gathering
Modelling of response data
Full report and recommendations
Full tool access to data in Resonance
Pricing (EUR) from:
Contact us
Contact us
950/mo
600/mo
Scout
Fully serviced
Assisted
Fast track
Contact us
450/mo
300/mo
Pulse
Fully serviced
Assisted
Fast track
Contact us
450/mo
300/mo
Pricing -project based
Resonance
Sonar
Features
Fully serviced
Assisted
Competitive landscape discovery
AI message prototyping
Human message prototyping
Data-gathering set-up
Audience size
Data-gathering
Modelling of response data
Full report and recommendations
Full tool access to data in Resonance
Pricing (EUR) from:
Contact us
Contact us
Scout
Fully serviced
Assisted
Contact us
Contact us
Pulse
Fully serviced
Assisted
Contact us
Contact us
Resonance
Features
Fully serviced
Assisted
Fast track
Self service
Competitive landscape discovery
AI message prototyping
Human message prototyping
Data-gathering set-up
Audience size
- 1.000
- 1.000
- 250
- NA